How Virtual reality supports the design and marketing phases
Virtual Reality has impacted the world of architecture visualisation and marketing. It is used by architects and designers to showcase 3D models in an immersive experience. With Virtual reality, viewers can immerse themselves into the building ideas as well the interior and exterior concepts and details.
In this article, we'll explain how VR is changing architecture visualisation , what you'll need to get started, how a VR experience helps designers, and how it can be used as a new form of marketing.
Communicating ideas
VR can be used to enhance the experience of a potential customer. Architects and interior designers are using VR to present their ideas of interior and exterior concepts. These scenes can be so realistic that customers can exactly understand what the finished building will look like. This is especially helpful for architects who want to show their clients a draft before they sign off on the plans.
Marketing with Virtual Reality
Virtual Reality (VR) is a new way to market your properties. VR marketing offers an entirely new world of marketing, where you can create completely immersive virtual masterplans and experience them with the related headsets and equipment.
You can make customers feel like they are in the middle of a showroom or at home in their newly designed living room.
At your Office
You can make a special space for this option where clients can wear the headset and navigate through. This will give you the ability to demonstrate all the options and specifications.
At a conference exhibition
You can bring with you the headset and attract visitors to your booth to experience your properties in VR. This will differentiate you from the rest of the exhibitors and gain attention at a higher rate.
At a real estate partner
If you are collaborating with local or foreign realtors, they can likewise showcase your properties in VR headsets, creating a memorable and convincing experience.
At your social media
You can share your VR tours through social media and encourage your followers and other stakeholders to give it a try. At the same time, it helps you to stand out from the competition in terms of marketing and creative approach.
At your website
Embedding the virtual tour on your website is also another way for people to experience the VR tour. With the assistance of premium cloud platforms, you can simply move around on the screen without the need for a headset.
The Walk-Through VR Design Process
At the beginning of every project, we make sure to collect all the necessary materials and preferences.
We design each scene separately according to the mood board and guidelines
We send over the test renders so you can make comments and changes you prefer.
During the revision part, you will also be able to discuss with the design team or either the client to decide on revised ideas and decide the final touches.
Then everything is ready for delivery, and the 360 images are allocated into a virtual reality walk-through tour.
